Digital, Ecommerce, UX & UI
It's Great To Meet You
more about phil

about Phil

A highly effective Senior UX/UI Designer with 10 years of creating impactful experiences while delivering quantifiable results for B2C and B2B, luxury and high street ecommerce.

Proficient at identifying improvements and creating strategies. A team player adept at designing innovative solutions that delight users while meeting business needs through increased customer satisfaction, engagement, conversion and performance.

A committed and dynamic problem solver with a wealth of insight into multichannel shopping behaviours and a deep understanding of the technology involved in delivering a creative yet clear customer experience across digital touch points within a fast paced and collaborative environment.

User Experience

Analytics & Strategy

Usability

User Interface Design

eCommerce

Email Marketing

Portfolio

Over the years I've build up a large collection of work. Here are a few pieces.

Dune London
Product Page Redesign

User Experience | User Interface

Dune London
Dynamic Email

Email Marketing | Technology

Dune London
Dynamic UGC Email

Email Marketing | Technology

Dune London
Mobile Homepage Redesign

User Interface | User Experience

House of Fraser
Category Page Wireframe

Wireframe | User Experience

House of Fraser
Product Page Wireframe

Wireframe | User Experience

House of Fraser
Home Page Design

User Experience | User Interface

House of Fraser
Landing Page Design

User Experience | User Interface

House of Fraser X Mary Portas
Lookbook

User Experience | User Interface

House of Fraser X Mary Portas
Email Marketing Design

Email Marketing | Analytics

Internacionale
Home Page Wireframe

Wireframe | User Experience

Internacionale
Home Page Design

User Experience | User Interface

Internacionale
Product Page Wireframe

Wireframe | User Experience

Internacionale
Product Page Design

User Experience | User Interface

Lipsy
Home Page Design

User Experience | User Interface

Lipsy
Product Page

User Experience | User Interface

Lipsy
Community Page

User Experience | User Interface

Experience

Over the last decade I've been working freelance, contract, agency and client-side for the following brands.

  • MARCH 2017 - PRESENT

    The Original Muck Boot Company

    UX/UI audit of the website, documenting user journeys and creating strategies for improvements. Collaborating with internal teams to make content more discoverable and engaging, improving the user experience and setting baselines for KPIs.

  • MARCH 2017 - JULY 2017

    RS Components - UX/UI Designer

    Working with cross-functional teams to improve key B2B and B2C journeys in an Agile environment. Delivering incremental improvement through collaboration with various teams and Product Owners, addressing the needs of the user and the business in order to create a market leading online user experience.

  • JUNE 2016 - MARCH 2017

    Rebuild of a North London property

    Managed and worked on the rebuild of 1930s terraced house in North London. This was a self-initiated project to gain hands-on experience in a non-digital setting.

  • June 2013 - MAY 2016

    Dune London - Senior UX/UI Designer

    Managed a design team to exceed KPIs through testing and UX research, and led an email service provider replatform to a fully responsive, personalised, multi‑lingual system that increased open, click‑through and conversion rates, reduced bounce, and improved customer journeys.

     

    Championed projects including;
    - Abandoned Basket programme.

    - Implementation of UGC on web and email.

    - Dynamic and personalised email marketing.

    - Co-defining testing strategies alongside the CRM team.

    - Testing and iterating Product Page UX, which featured in the Econsultancy blog.

  • March 2012 - May 2013

    Travelling

    My wife and I planned a year out of work to see more of the world. Travelling overland for most of the year we took the Trans-Siberian train from Moscow to Mongolia then on to Beijing. We explored China before moving down to Hong Kong.

     

    From there we renovated an apartment and started a business in Malaysia. Moseyed round Thailand, explored the hidden beaches and hills of Cambodia and ate our way up through Vietnam before heading back to Beijing and eventually home.

  • November 2011 - February 2012

    Internacionale - Contract UX/UI Designer

    Led the full site design and email marketing from discovery to wireframing, stakeholder presentation, and final UI designs for the launch of a new D2C ecommerce fashion brand.

  • June 2010 – October 2011

    House of Fraser - Digital Design Team Lead

    UX and UI of the desktop and mobile sites, email marketing, display advertising and blog.

     

    Led the design team to ensure the site effectively communicated the multitude of brands while exceeding growth and sales. Worked proactively alongside Marketing, Merchandising, PR, Operations and Management to create a new site that achieved YOY growth. Implementing a fresh take on the House of Fraser digital brand. We introduced an innovative and industry first navigation, which made the customer journey clearer while highlighting the range of brands and products. This featured in an Econsultancy article.

     

    Concurrent with the site redesign my team were involved with the Mary Portas project, working alongside her branding agency, YellowDoor, to provide an omni-channel experience. The project was also featured on Channel 4.

  • October 2007 – June 2010

    Lipsy - Senior UX/UI Designer

    Responsible for the UX and UI design across 2 site replatforms, one with an external provider and one on the Next platform after they acquired Lipsy. Also designed and developed an email marketing strategy and its execution.

  • May 2007 - September 2007

    Investec - UI Designer

    A contract position to work within the marketing team at Investec. The role focussed on creating a series of sites for events including: The Ashes and The Rugby World Cup which included email marketing and video editing.

  • November 2006 - April 2007

    Freelance UI Designer

    Clients include: Asos, Aspect Event Management, BP, Novatel, Vodaphone, Barclays, Halifax and Bank of Scotland.

  • March 2006 - November 2006

    Fifthbusiness - Multimedia Designer

    Based in Aberdeen and London projects included UX & UI, multi-lingual eLearning apps, email marketing, video editing, photography and presentation design.

Tools of the Trade

Design

Paper & Pen | Adobe CC | Axure | Sketch | Keynote | Powerpoint | Invision | POP App

 

Development

Internediate HTML5 | CSS3 | Basic Javascript & Jquery

 

Manage & Analyse

MS Office | Google Analytics | Adobe Analytics | Foresee


Content Management Systems

EpiServer | Reddot | Demandware | Paraspar Elite Manager | Amplience/10cms

 

Email Service Providers

eCircle Terradata | Email Reaction | Cheetamail | Lyris | Mailchimp | Dotmailer | Sailthru | Salesforce

 

Agile Email

Kickdynamic | MovableInk

 

Outside Work

We all have passions outside of work. Here's mine.

Design, Art & Craft

Exploring other areas of design, art, technology and craft inspire and motivate me to continually improve and experiment and to create useable and engaging products and experiences. Learning is a large part of this and I enjoy trying out new possibilities and learning new skills. Recently I've learned tiling, joinery, carpentry, plumbing and bricklaying while rebuilding a house in North London.

 

Food

Having worked in a few kitchens once upon a time, I've always been fascinated by food, flavour and the processes involved in the culinary arts. I love exploring other cultures' food, recipe development and flavour combinations as well as the commercial side to food. I've setup and ran a successful street food stalls, a cafe in London's Finsbury Park and a restaurant in Malaysia.

 

Motorbikes

My parents gave me my first motorbike when I was 12, since then my love affair with motorbikes has grown. I have owned a number of different bikes over the years and use them daily, come rain or shine!

Travel

The process of organising an extended holiday is so different and exciting compared to a 2 week holiday. The anticipation of the unknown, overground travel, moving through a country, interacting with the people and learning about the culture is my nirvana.

Share the love

Some of the great people I've worked with.

Rebecca Thelwell

Ecommerce and Marketing Manager at Harvie and Hudson LTD

"I would say phil has got a wide range of skills that he can apply to various situations with ease. An Insightful, forward-thinking and commercially aware designer who can take a brief, consider all the angles and offer a concise and very effective solution. Encouragingly supportive to the wider team and always has the common goal in sight. Phil is a fantastic creative with a meticulous eye for design, exceptional work ethic and professional attitude who would bring a fresh perspective to any team."

Kristine Kirby

Digital expert, speaker, innovator, ideation creator & investor. Managing Director

"Phil is the rare breed of digital designer who understands both the need to balance brand image with ecommerce functionality. He is an excellent relationship builder, and many areas of the company depend on Phil's eye and experience to ensure the brand is represented correctly, while meeting the required results. Within the team, he is our stabilizing force, (and is excellent to make sure we always have enough team snacks.)

He stays on top of the latest industry trends, and looks at design from across the spectrum, not just digitally, to ensure he keeps fresh, and at the front of the pack when it comes to design.

Hardworking, fun, innovative, and just a darn good guy! I can't recommend Phil and his work highly enough."

Martin White

Design Director, Digital Experience at Sainsbury's

"Although I have only worked with Phil for a few short weeks he has shown he possesses all the qualities you’d expect from a highly capable lead designer. Over and above his creative abilities he is helpful, flexible and adaptable, often going the extra mile to fulfil requirements and satisfy customers. This he has achieved in addition to recruiting, managing and motivated a talented team of designers who owe much to his tutorage.

Among his most recent accomplishments are the redesign of the House of Fraser website and the launch of high profile fashion brands, most notably, CHANEL. Not only has this work received recognition from senior management and reputable external sources, but it has helped promote House of Fraser has a premium retailer of choice and contributed to increased revenue directly attributed to ecommerce."

Michael Wood

Associate Director at the eNova Partnership

"I had the pleasure of working with Phil while at Lipsy and he brings a great mix of creativity, attention to detail and commercial understanding to any project. Wether it's working on a complete site redesign or email creative, Phil brings the same level of knowledge, enthusiasm for design and focus on what is right for the brand and the customer to all his work. He is a great person to have in your team, prepared to put in the hours when deadlines are tight while at the same time maintaining his sense of humor."

Susie Gray

Senior Art Director

"Phil was a great person to work with. He was a good boss and mentor and treated everyone in his team like a friend and equal rather then someone below him. An excellent manager to have and a benefit to any team."

Andrew Fairlie

Front End Developer, Interface Designer and User Experience Architect

"Phil is a brilliant manager of creative talent, and always keeps a cool head even under huge pressure. I worked with Phil in my capacity as web developer, to design and develop the current House of Fraser website. This experience was made pleasant by Phil's happy outlook, and determined focus on work load.

Phil managed a team of talented creatives, and made time for all personalities. Phil as a designer is talented and keeps an eye out for new trends in online design."

Jenna Faye Patrick

Lead Digital Designer

"Phil was fun to work with and although i didn't get to work with him that long you could see he was very capable of supporting and inspiring the other members of the team.

He has an excellent knowledge of providing creative solutions within an online retail environment, Working to restrictive briefs he always delivered, even in short time scales. I would happily work with Phil again and recommend him to others."

Karen Cinnamon

Founder & Editor | SmashingTheGlass.com

"I love working with Phil. I worked with him on a major project: House of Fraser’s site redesign - and he lead the team superlatively throughout. He is a talented and inspiring lead designer and as a manager and team leader he's charming and brings a real warmth to the team. A total pleasure to work with and a great guy all round, I highly recommend Phil as an individual, and as a professional."

Get in touch

Drop me a line and let's have a chat.

Contact